Be-ez | iChic

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Be-ez For Colour: Green

 
 

How to improve the daily grind in this world of objects?

It is with this obsession in mind that Be-ez design all their products. Today, design is unfortunately an exercise of style that is far removed from everyday's realities. The idea that Be-ez have of design is quite different...

For Be-ez the relation that exists between the object and its environment should be above all within a functional framework, the object serving man and not the opposite.

If beautiful has become the dictum for contemporary design, it is unfortunately too often used to the detriment of practicality. For us the object should be functional before being beautiful. Be-ez's conception is both contemporary and rational, a design well thought out, simple and above all functional.

There is a word which summarises their approach : be ez*!
Make simple use of your favourite objects...

*[be easy]

 
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